In the competitive hair care market, it is challenging for brands to stay afloat as new products constantly emerge. Consumers tend to gravitate towards hair styling products that offer the most benefits and best results. Therefore, for companies to stand out in this environment, attractive claims are vital.
Learn what other hair styling brands are stating in their product claims to appeal to consumers:
| Humidity resistant, curl retention, and frizz reduction Consumers seek hair styling products that provide long-lasting curl retention and prevent their hair from falling flat. Formulations need to withstand high humidity levels, prevent frizz and maintain sleek, defined styles all day long. |
| Boosts shine and volume When purchasing hair styling products, consumers don’t want to fall victim to having their hair appear dull and thin. They want formulations that provide lasting shine and volume throughout the day, boosting their confidence and leaving their hair appearing full and healthy. |
| Protects against loss of hair strength The last thing that consumers want when purchasing hair styling products is to lose hair strength. Formulations must protect against this concern and strengthen hair in the process, ensuring consumers feel comfortable and confident using the product. |
| Leaves no residue behind When consumers buy a hair styling product, they want easy application without the hassle of clean-up. Hair styling formulations should leave no reside on fabric or skin, enhancing user convenience. |
| Shields against cuticle damage, preventing roughness Cuticle damage leaves hair fibers vulnerable and exposed, resulting in dull and rough-feeling hair. To attract consumers, formulations must protect against cuticle damage, ensuring hair appears and feels healthy, smooth, and soft. |
| Does not build-up or weigh down hair When consumers buy hair styling products, they want a weightless, all-day hold that doesn’t cause product build-up. To appeal to customers, formulations need to be light and effective, maintaining an effortless look. |
| Plant-based and biodegradable ingredients As more consumers become eco-conscious, the demand for plant-based and biodegradable products is rising. Formulations need to align with these trends in consumer preferences to stay competitive. |
| Ecocert COSMOS approved Buyers and sellers’ relationships should be centered around trust. Ecocert COSMOS approval labels ensure that a brand is trustworthy, providing guarantees of environmental friendliness, responsible use of natural resources, respect for biodiversity, absence of GMO, and more |
At Itaconix, we collaborate with brand managers across a wide range of different hair styling products, assisting them in formulation and helping them to develop claims that effectively communicate performance and other key qualities.
Talk to us about how our next-generation plant-based technology contributes performance improvements for cost-effective results and success with new customers. We understand the intricacies and pressures of product creation in today’s fiercely competitive market. We can tell you what our ingredients can help you achieve, and we can guide you to develop a fully formulated solution that aligns with your desired claims.
Itaconix VELASOFT® NE 100 offers several advantages such as