Formulators and brand managers, use Itaconix's formula to create high-performance plant-based Hair Styling Lotion.
Description: Hair styling lotion with great hold properties using VELASOFT NE 100. Create soft curls with a smoother, sleeker feel. Reduces frizz and holds curls for up to 24 hours in high humidity. Perfect for defining curls without heat. Easily rinse out to prevent buildup that weighs curls down.
Plant-Based Content: 55-90% based on ingredient selection
Potential Label Claims:
- Shields against cuticle damage
- Prevents roughness, making the hair feel sleek and easy to comb
- Protects against the loss of hair strength
- Washes out easily, leaves no residue or build-up
- Superior curl retention in high temperature and humidity
- Highly effective frizz control agent
- Outstanding sensory properties offering a non-crispy, natural feeling to styled hair
- Produces low tack formulations
- Water soluble
- 100% naturally derived