Proactive Interview
Itaconix launches SPARX at SEPAWA, introducing sustainable innovations in home and laundry care
Itaconix PLC (LSE:ITX, OTCQB:ITXXF) CEO John Shaw joined Stephen Gunnion in the Proactive studio to discuss the launch of the SPARX program, which focuses on revolutionising product categories with sustainable and innovative solutions. Shaw shared that SPARX aligns with the company's roots in delivering better performance, affordability and safety in various sectors, including home care and laundry.
Discussing the motivation behind SPARX, Shaw said, "We've already done that in certain product categories, and we see big opportunities to do it in others in the future." He emphasised that this initiative is a collaboration with brands, contract manufacturers, and other companies to introduce new products that not only perform better but also ensure safety, affordability, and renewability.
Additionally, Shaw highlighted the significance of launching SPARX at SEPAWA, one of the largest home care conferences, where Itaconix will present exciting data on the biodegradability of its polymers. SPARX is expected to impact major markets like laundry care, beauty care, and pet care in the coming years, with a particular focus on high-performing, sustainable products.
