In the automatic dishwashing market, it is challenging for brands to stay competitive as new products and companies constantly emerge. Consumers tend to be attracted to dishwashing products that offer the most benefits and best results. Therefore, for companies to stay relevant and stand out in this environment, strong claims are vital.
Discover what other automatic dishwashing brands are stating in their product claims to appeal to consumers:
| No pre-wash needed Consumers seek dishwashing detergents that simplify their tasks, effectively removing tough stains and grease without the necessity for pre-soaking or pre-washing. |
| Leaves dishes sparkling and shining Consumers seek detergents that leave their flatware and glassware streak-free, ensuring their dishes shine and sparkle after washing. The formulations must effectively clean, leaving dishes spotless and looking like new. |
| Scrubs away 48 hours stuck on food Stuck-on food is a dishwasher’s worst nightmare, especially once it hardens. However, a powerful detergent can tackle this problem. Formulations must effectively remove old, stuck-on food and grime, ensuring consumers are satisfied with the results. |
| Blasts away odors Old food left on plates can become overpowering and ruin a kitchen’s appeal, so consumers seek dishwashing detergents that neutralize odors at the source, leaving dishes fresh and clean. Formulations must effectively eliminate any lingering malodors. |
| Anti-spotting rinse aid Consumers seek detergents that prevent water marks and residues. Formulations should reduce water surface tension, making dishes more water-repellent and visibly cleaner. |
| Hypoallergenic Many consumers have sensitive skin and experience allergic reactions to certain ingredients, therefore, finding a detergent that suits their needs can be challenging. Formulations should address these concerns by using allergy-friendly ingredients to alleviate potential reactions for buyers. |
| Cruelty-free Consumers prioritize cruelty-free labels. Formulations must ensure that no harm or killing of animals occurs at any stage of the manufacturing process. |
| Biodegradable As consumers become more ingredient-conscious, the desire for biodegradability is increasing. Formulations must incorporate biodegradable ingredients to meet this demand. |
| Vegan To cater to the entire dishwashing detergent market, formulations should be vegan. This ensures inclusivity and peace of mind for all buyers when purchasing this essential product. |
| Label Statements: USDA Bioprefered, EU Ecolabel, Nordic Swan, Safer Choice As consumer eco-consciousness grows, so does the demand for plant-based and biodegradable products. Packaging labels must demonstrate that ingredients meet these preferences, aligning with current consumer trends to maintain competitiveness in the market. |
At Itaconix, we collaborate closely with brand managers throughout the dishwashing detergent market, supporting them in formulation and developing compelling claims that highlight performance and other critical attributes.
Ask us about how our next-generation plant-based technology contributes performance improvements for cost-effective results and success with new customers. We understand the intricacies and pressures of product creation in today’s incredibly competitive market. We can tell you what our ingredients can help you achieve, and we can guide you to develop a fully formulated solution that aligns with your desired claims.
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