The skin care market continues to grow with an influx of new brands and products striving for excellence. However, what distinguishes one brand from another? Consumers select skin lotions they perceive to offer the greatest benefits. Consequently, companies showcase their products’ performance and advantages through various product claims.
Discover what skin lotion brands claim to promote their products in this competitive environment:
| Nourishes and soothes Consumers seek skin lotions that actively nourish and soothe skin, leaving it soft and healthy. Formulations should sink into one’s skin to deeply rehydrate, rather than merely sitting on the surface. |
| Helps retain skin moisture When purchasing skin lotion, consumers look for products that help retain their natural skin moisture as well as enhance it throughout the day. Formulations must prevent dryness immediately or shortly after application, ensuring prolonged skin hydration. |
| Non-greasy formula sinks in easily Consumers look for products that are easy to apply and do not leave a greasy residue on their skin or clothing. Formulations should absorb quickly into the skin to prevent this issue from arising. |
| Improves appearance of lines and wrinkles Consumers seek skin lotion products that rejuvenate their skin, helping them appear younger. Formulations should reduce signs of aging and improve skin elasticity to minimize lines. |
| Hypoallergenic ingredients Because many consumers have sensitive skin and experience allergic reactions to lotions, finding a product that suits your body can be challenging. Formulations should alleviate these concerns for buyers by using allergy-friendly ingredients. |
| Natural and biodegradable ingredients With the rise of eco-conscious consumers, there’s a growing demand for natural skin lotions. Formulations must meet this expectation by incorporating plant-based, biodegradable ingredients. |
At Itaconix, we collaborate closely with brand managers within the skin lotion market, assisting them in formulation and helping them to develop claims that effectively communicate performance and other essential qualities.
What specific claims do you want and need to achieve? Let’s discuss how our next-generation plant-based technology can enhance performance, deliver cost-effective results, and drive success with new customers. We understand the competition and pressures of product development in today’s market. We can outline what our ingredients do and guide you to creating a fully formulated solution that aligns with your desired claims.
Itaconix SF 505 offers several advantages such as