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  • Beauty

What Are the Leading Skin Lotion Claims?

July 26, 2024 2 min read

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The skin care market continues to grow with an influx of new brands and products striving for excellence. However, what distinguishes one brand from another? Consumers select skin lotions they perceive to offer the greatest benefits.  Consequently, companies showcase their products’ performance and advantages through various product claims.

Discover what skin lotion brands claim to promote their products in this competitive environment:

Top performance claims:

Nourishes and soothes
Consumers seek skin lotions that actively nourish and soothe skin, leaving it soft and healthy. Formulations should sink into one’s skin to deeply rehydrate, rather than merely sitting on the surface.
Helps retain skin moisture
When purchasing skin lotion, consumers look for products that help retain their natural skin moisture as well as enhance it throughout the day. Formulations must prevent dryness immediately or shortly after application, ensuring prolonged skin hydration.
Non-greasy formula sinks in easily
Consumers look for products that are easy to apply and do not leave a greasy residue on their skin or clothing. Formulations should absorb quickly into the skin to prevent this issue from arising.
Improves appearance of lines and wrinkles
Consumers seek skin lotion products that rejuvenate their skin, helping them appear younger. Formulations should reduce signs of aging and improve skin elasticity to minimize lines.

 

Other performance claims:

Hypoallergenic ingredients
Because many consumers have sensitive skin and experience allergic reactions to lotions, finding a product that suits your body can be challenging. Formulations should alleviate these concerns for buyers by using allergy-friendly ingredients.
Natural and biodegradable ingredients
With the rise of eco-conscious consumers, there’s a growing demand for natural skin lotions. Formulations must meet this expectation by incorporating plant-based, biodegradable ingredients.

 

At Itaconix, we collaborate closely with brand managers within the skin lotion market, assisting them in formulation and helping them to develop claims that effectively communicate performance and other essential qualities.

WHAT CLAIMS DO YOU NEED TO ACHIEVE?


What specific claims do you want and need to achieve? Let’s discuss how our next-generation plant-based technology can enhance performance, deliver cost-effective results, and drive success with new customers. We understand the competition and pressures of product development in today’s market. We can outline what our ingredients do and guide you to creating a fully formulated solution that aligns with your desired claims.

How can Itaconix products help you achieve next generation claims?

Itaconix SF 505 offers several advantages such as

  • Improve skin feel with natural conditioning
  • Increase foam height, strength and stability for dense, creamy lather
  • Gain desired foam performance with less surfactant
  • Reach target viscosity with less added salt
  • Reduce surfactant concentration and added salt for formulations
  • Gentler on skin and hair
  • Increase sustainability of formulations
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Questions?

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