For Nature With Nature

We believe that the power of biology can change the world. The natural world can provide us with the tools and materials we need to revolutionize major product categories, making them safer, more reliable, and sustainable at little or no cost. And we believe these materials must be able to return to nature safely and sustainably.

Plant-Based Chemical Revolution

The living world is infinitely complex. Humans are just beginning to understand the depth of the complexity that enables living systems to collect molecules, break them down in simple compounds and reorganize them into new, unique substances. We can use this knowledge to create a new chemistry that makes consumer products safer, more powerful, more cost-effective and sustainable.

49.7%

Half of all new products launched in 2021 were formulated with greener chemistry.

450b

450 billion tonnes of carbon held by the world's vegetation.

45%

Reduction in life cycle emissions of greenhouse gas by using bio-based products.

The Power of Nature

Aerial shot of kayak going through river.

Rebalance the Carbon Cycle to Create a Safer World

We can use the power of nature to:

Rebalance the carbon cycle by replacing fossil-based carbon with plant-based carbon.
Reduce CO2 and greenhouse gas with biogenic carbon.
Make safer consumer products with safer ingredients, and safer sourcing of ingredients, so that they are safer in the environment.

We Harness the Wonder of Itaconic Acid

We learn from the natural world as much as possible and use what we learn to improve the products we produce and the products that our ingredients go into.
We use renewable resources that do not supplant the potential to produce food.
We redirect and reuse waste streams by converting them into valued ingredients.
We use the functionality and safety of itaconic acid to enable new generations of consumer products with better performance, cost and sustainability.

We believe that

New generations of plant-based consumer products will make the world a better and safer place by how they are produced, how they are transported, how they are used, and how they are disposed of.

They will be less toxic to humans and the environment.
They will not persist in the environment.
They will contribute to rebalancing the planet’s carbon cycle to maintain the continuity of all lifeforms.