For Nature with Nature

We believe that the power of biology can change the world. The natural world can provide us with the tools and materials we need to revolutionize major product categories, making them safer, more reliable, and sustainable at little or no cost. And we believe these materials must be able to safely return to nature.

Plant-Based Chemical Revolution

The living world is infinitely complex. Humans are just beginning to understand the complexity that enables living systems to collect molecules, break them down in simple compounds and reorganize them into new, unique substances. We can use this knowledge to create a new chemistry that makes consumer products safer, more powerful, more cost-effective and sustainable.

49.7%

Half of all new products launched in 2021 were formulated with greener chemistry.

450b

450 billion tons of carbon held by the world's vegetation.

45%

Reduction in life cycle emissions of greenhouse gas by using bio-based products.

The Power of Nature

Aerial shot of kayak going through river.

Rebalance the Carbon Cycle to Create a Safer World

We can use the power of nature to:

Rebalance the carbon cycle by replacing fossil-based carbon with plant-based carbon
Reduce CO₂ and greenhouse gas with biogenic carbon
Make safer consumer products with low toxicity, renewable ingredients

We Harness the Wonder of Itaconic Acid

We learn from the natural world as much as possible and use what we learn to improve our products
We use renewable resources that do not supplant the potential to produce food
We redirect and reuse waste streams by converting them into valued ingredients
We use the functionality and safety of itaconic acid to enable new generations of consumer products with better performance, affordability, and renewability

Next-Generation Products

New generations of plant-based consumer products will make the world a better and safer place by how they are produced, how they are transported, how they are used, and how they are disposed of.

They will be less toxic to humans and the environment
They will not persist in the environment
They will contribute to rebalancing the planet’s carbon cycle to maintain the continuity of all lifeforms