Applications: Beauty

Natural, nourishing beauty care

Itaconix plant-based ingredients offer formulators a sustainable, noticeably effective approach to hair and skin care.

Boost your beauty product performance:

Shields against cuticle damage
Washes out easily, leaves no residue
Superior curl retention in high temperature and humidity

From styling to restoration, Itaconix beauty formulations protect and nourish healthy hair and skin. Our foam enhancement ingredients allow formulators to reduce the levels of surfactants and salt in their products, resulting in gentler formulations that leave skin and hair feeling softer and more nourished.

Unlock these claims for your product

Schedule a Call

TurnKey Beauty Product FORMULAS

Want to develop next-generation beauty products?

Do you know how to create beauty products that meet the safety and performance needs of today's consumers? Explore our range of fully formulated beauty solutions, designed to meet those exact consumer demands.

View All

Formula: Makeup Fixative Spray Formulators and brand managers, use Itaconix's formula to create high-performance plant-based Makeup Fixative Spray. Description: A makeup fixative spray using VELASOFT® NE 100 to stabilize and protect makeup. A weightless spray that sets your ...

Read Post

Formula: Heat Protecting Hair Spray Formulators and brand managers, use Itaconix's formula to create high-performance plant-based Heat Protecting Hair Spray. Description: Heat protecting hair spray with VELASOFT® NE 100 that provides light natural hold.

Read Post

Formula: Hair Styling Mousse Formulators and brand managers, use Itaconix's formula to create high-performance plant-based Hair Styling Mousse. Description: Styling hair mousse with strong hold properties using VELASOFT® NE 100. Dispense from a foaming hand pump bottle. Perfect ...

Read Post

Formula: Hair Styling Gel Formulators and brand managers, use Itaconix's formula to create high-performance plant-based Hair Styling Gel. Description: Hair styling gel with strong hold properties using VELASOFT® NE 100. Keeps style in place for 24 hours, even in extreme ...

Read Post

Explore our ingredients

VELASOFT® NE 100

Plant-Based Hair Care and Styling

VELASOFT® NE 100 is a high-performance hair styling ingredient that offers a non-tacky hold and anti-frizz benefits without buildup or weighing down hair. Hair styled with this ingredient retains a touchable soft, natural feel. NE 100 is biodegradable and produced from natural plant-based sources.

INCI

Sodium polyitaconate

VELAFRESH® ZP20

Plant-Based Solution for Malodor Neutralization

VELAFRESH® ZP20 is a polymeric zinc complex odor neutralizer especially suitable for developing personal care applications such as deodorants, wipes, sprays, and post-treatment hair rinses. ZP20 has no substantive interference with natural perspiration, and does not cause skin sensitization or irritation.

INCI

Sodium zinc polyitaconate