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  • Formula

Formula: Deodorizing Pet Shampoo

June 30, 2024 2 min read

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Formulators and brand managers, use Itaconix's formula to create high-performance plant-based Deodorizing Pet Shampoo.

Description: Safe and friendly dog shampoo with foam enhancement, hair and skin conditioning, using Itaconix® SF 505 and excellent odor neutralization with Itaconix® ONZ™ 400.

Ingredients:

Ingredient Function wt%
DI water Diluent 53.0%
Cocamidopropyl betaine surfactant Gentle surfactant for oil and dirt removal 20.0%
Sodium lauryl ether sulfate surfactant Gentle surfactant for oil and dirt removal 14.0%
Itaconix® SF 505 Foam enhancer, skin conditioning 5.0%
Sodium chloride salt Boosts thickening 2.5%
Glycerin Humectant 2.0%
Itaconix® ONZ™ 400 Odor neutralizer 2.0%
Essential oils Adds scent to product 1.0%
PEG-7 glyceryl cocoate Conditioner 0.5%
Preservative Preservative q.s.

Directions:

  • Add water to a clean vessel with mixing
  • Add Itaconix® SF 505 while mixing until  solution is clear and homogeneous
  • Add Itaconix® ONZ™ 400 while mixing
  • Add sodium lauryl ether sulfate while mixing until solution is clear and homogeneous
  • Add cocamidopropyl betaine while mixing until solution is clear and homogeneous
  • Add PEG-7 glyceryl cocoate while mixing until solution is clear and homogeneous
  • Add glycerin while mixing
  • Add fragrance while mixing
  • Add salt to thicken
  • Mix until the solution is clear and homogeneous

Plant-Based Content: 55-90% based on ingredient selection

Product Properties:

  • Appearance: Clear viscous liquid
  • pH: 7.0
  • Viscosity: 2000 - 3000 cPs

Usage: 

  • Pour a quarter size amount of shampoo onto the dog’s coat and rub gently into the coat vigorously to foam up shampoo to help remove tangles, remove odors, moisten and condition the skin. Depending on the hair and size of dog more shampoo may be needed.
  • Avoid getting shampoo in the eyes, ears and nostrils. Rinse thoroughly once finished until no soap is left.

Potential Label Claims:

  • Fast and extended odor neutralization
  • Cleanses the skin 
  • Dye free
  • PH balanced for dog's skin and coat
  • De-sheds
  • Softens fur
  • Hydrates
  • Cleanses
  • Long-lasting scent
  • Formulated for sensitive skin 
  • Naturally derived ingredients
  • Gently cleans & moisturizes
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Deodorizing Pet Shampoo Formula

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