23 October 2019
Itaconix plc ("Itaconix" or the "Company")
Introduction of New Odor Control Product Line for Personal Care
Itaconix, a leading innovator in sustainable specialty polymers, is today introducing its new
VELAFRESH™ odour control product line for personal care at the Sepawa Home and Personal
Care Conference in Berlin.
Itaconix is building the VELAFRESH™ brand with current and new products to meet emerging customer needs and expand the revenue opportunities for its proprietary odor neutralization technology:
- the Company is launching its new VELAFRESH™ ZP30 product to add further
formulating and cost advantages in certain personal care applications, and
- the Company is rebranding its current odor control product, RevCare™ MC, as
VELAFRESH™ ZP20.
With this consolidation of personal care odor control efforts under one brand, the Company expects to accelerate customer awareness of the efficacy and advantages of its odor neutralization technology.
John R. Shaw, CEO of Itaconix, stated: "We continually seek to adapt and enhance our technology and product offerings to meet current and emerging customer needs. Our early success in personal care and home care enables us to identify unmet customer opportunities. Our rapid response and development show both our customer focus and the strength of our proprietary technology platform."
Ends
For further information please contact:
Itaconix +1 (603) 775 4400
John R. Shaw / Laura Denner
N+1 Singer +44 (0) 207 496 3000
Richard Lindley / James Moat (Corporate Finance)
Mia Gardner (Corporate Broking)
About Itaconix
Itaconix plc is a leading innovator in bio-based functional ingredients for improving the
safety and performance of homecare, personal care, and industrial products. Its proprietary
polymer technology generates a growing range of new ingredients with unique functionality
that meet consumer demands for value and sustainability.
