Formulators and brand managers, use Itaconix's formula to create high-performance plant-based Hair Styling Mousse.
Description: Styling hair mousse with strong hold properties using VELASOFT® NE 100. Dispense from a foaming hand pump bottle. Perfect for creating curls without heat. Fixes style for 24 hours with touchable softness.
Ingredients:
| Ingredient |
Function |
wt% |
| DI water |
Diluent |
86.0% |
| VELASOFT® NE 100 |
Hair styling polymer |
6.0% |
| Cocoamidopropyl betaine surfactant |
Surfactant |
5.0% |
| Sodium cocoamphoacetate surfactant |
Surfactant |
1.0% |
| Phenoxyethanol and ethylehxylglycerin |
Preservative |
1.0% |
| Panthenol |
Moisturizer |
0.5% |
| Glycerin |
Carrier |
0.5% |
Directions:
- Add water to clean vessel with mixing
- Add VELASOFT® NE 100 slowly while mixing
- Add glycerin while mixing
- Add cocamidopropyl betaine while mixing
- Add sodium cocoamphoacetate while mixing
- Add preservative slowly while mixing
- Add panthenol while mixing
Plant-Based Content: 55-90% based on ingredient selection
Product Properties:
- Appearance: Clear slightly yellow liquid
- pH: 5.5
- Viscosity: Water-like (10 cP)
Usage: Use as needed
Potential Label Claims:
- Shields against cuticle damage
- Prevents roughness, making the hair feel sleek and easy to comb
- Protects against the loss of hair strength
- Washes out easily, leaves no residue or build-up
- Superior curl retention in high temperature and humidity
- Highly effective frizz control agent
- Outstanding sensory properties offering a non-crispy, natural feeling to styled hair
- Produces low tack formulations
- Water soluble
- 100% naturally derived
