Itaconix logo
  • For Nature with Nature

    We create products that enable companies to stand out in the market. Explore our range of high-performance plant-based formulations, and discover solutions that meet your specific needs.

    View our Solutions

    Need Help?
    • Talk to Us
    • Resources
    • Applications
      • Cleaning
      • Hygiene
      • Beauty
      • Asterix® Building Blocks
    • Goals
      • Exceptional Performance
      • Cost-Efficiency
      • Safer Products
      • Sustainability
    Have questions about our solutions?

    Schedule a call with our team to discuss ingredient and formulation options for your products.

    Ask Itaconix
  • Performance Ingredients

    Itaconix produces key ingredients for new generations of safer consumer products with superior performance and sustainability.

    View all Products

    Need Help?
    • Talk to Us
    • Resources
    • Key Attributes
      • Scale Inhibition
      • Dispersion
      • Chelation
      • Odor Neutralization
      • Foam Enhancement
      • Film Former
    • Cleaning
      • Itaconix® DSP 2K®
      • Itaconix® TSI® 422
      • Itaconix® TSI® 322
      • Itaconix® ONZ™ 075
      • Itaconix® ONZ™ 100
      • Itaconix® ONZ™ 105
      • Itaconix® ONZ™ 400
      • Itaconix® ONZ™ 405
      • Itaconix® SF 505
    • Beauty
      • VELASOFT® NE 100
    • Hygiene
      • VELAFRESH® ZP20
      • VELAFRESH® ZP30
      • VELAFRESH® ZP75
      • VELAFRESH® ZP95
    • Resources
      • Technical Data Sheets
      • Safety Data Sheets
    Need specific technical information to formulate your product?
    Ask Itaconix
  • Plant-Based Innovation

    Using our proprietary plant-based technology, Itaconix develops uniquely functional ingredients that are safer for people and the planet.

    Learn more about us

    Need Help?
    • Talk to Us
    • Resources
    • About
      • At a Glance
      • For Nature with Nature
      • Our Technology Platform
      • Leadership
      • Careers
    Join our team

     

     

    Explore Careers
  • Enabling the Low Carbon Economy

    We are building a large, profitable specialty ingredient company with safer products for the low carbon economy. Our growth rate has just begun to tap the potential of the addressable market.

    Learn more

    Need Help?
    • Talk to Us
    • Resources
    • Investors
      • At a Glance
      • Share Information
      • Corporate Governance / AIM Rule 26
    Itaconix: Potential & Progress

    female scientist using a microscope

    Itaconix has entered a new era of development toward our long-term goal of becoming a large, highly profitable, capital-efficient specialty-ingredient company.

     

    Annual Report
  • Stay in the Know

    Discover latest Itaconix news and events.

    Need Help?
    • Talk to Us
    • Resources
    • News & Events
      • Insights and Articles
      • News
      • Events
    Insights

    Subscribe for updates and get insights sent directly to your inbox.

     

    Subscribe
  • 1.603.775.4400
  • Ask Itaconix

Find what you're looking for

  • Solutions
    • Applications
      • Cleaning
      • Hygiene
      • Beauty
      • Asterix® Building Blocks
    • Goals
      • Exceptional Performance
      • Cost-Efficiency
      • Safer Products
      • Sustainability
  • Products
    • Key Attributes
      • Scale Inhibition
      • Dispersion
      • Chelation
      • Odor Neutralization
      • Foam Enhancement
      • Film Former
    • Cleaning
      • Itaconix® DSP 2K®
      • Itaconix® TSI® 422
      • Itaconix® TSI® 322
      • Itaconix® ONZ™ 075
      • Itaconix® ONZ™ 100
      • Itaconix® ONZ™ 105
      • Itaconix® ONZ™ 400
      • Itaconix® ONZ™ 405
      • Itaconix® SF 505
    • Beauty
      • VELASOFT® NE 100
    • Hygiene
      • VELAFRESH® ZP20
      • VELAFRESH® ZP30
      • VELAFRESH® ZP75
      • VELAFRESH® ZP95
    • Resources
      • Technical Data Sheets
      • Safety Data Sheets
  • About
    • About
      • At a Glance
      • For Nature with Nature
      • Our Technology Platform
      • Leadership
      • Careers
  • Investors
    • Investors
      • At a Glance
      • Share Information
      • Corporate Governance / AIM Rule 26
  • News & Events
    • News & Events
      • Insights and Articles
      • News
      • Events
Need Help?
  • Talk to Us
  • Resources
  • Search
  • 1.603.775.4400
  • Ask Itaconix

Insights and Articles

    • Investor News
    • RNS
    • News
    • Cleaning
    • Formula
    • Beauty
    • Investor Video
    • Sustainability
    • Hygiene
    • Dishwash
    • Fabric
    • Hair
    • Trading Update
    • Financial Highlights
    • Pet
    • Deodorant
    • Performance
    • Skin
    • Annual Report
    • Cost-effectiveness
    • Events
    • Reports and Documents
    • Safety
    • Bathroom
    • Institutional Industrial
    • Solutions
    • Surfaces
    • Plant-Based
Subscribe
  • Cleaning

What Are the Leading Laundry Detergent Claims?

August 16, 2024 3 min read

Share this article

 

The laundry detergent market is highly competitive and rapidly growing. With numerous options available, consumers often gravitate towards products that offer the most benefits and best results. To stand out in this environment, companies need to find unique ways to attract attention, and one effective approach is through appealing product claims.

Discover what other laundry detergent brands are highlighting in their product claims to capture consumer interest:

Top performance claims:

Naturally destroys foul odors
Consumers look for laundry detergents that eliminate odors at their source, ensuring clothes come out clean and fresh. Effective formulations should neutralize odors rather than simply masking them with perfume.
Will not leave residues
Consumers expect their detergents to leave their clothing clean without any residual stains from the cleaning solutions. Formulations must dissolve completely to prevent any unwanted marks.
Brightens colors, whitens whites
When choosing laundry detergents, consumers want products that are safe for colors, ensuring whites stay bright and colors remain vibrant. Formulations should preserve the original condition of clothes, leaving consumers satisfied after every wash.
Will not corrode washing machines 
Although consumers want their laundry detergents to be powerful on stains and odors, they also need them to keep washing machines in peak condition. Formulations must be washing machine-safe to prevent corrosion and maintain the appliance's longevity.
Made to remove the toughest stains
Consumers seek detergents that can tackle the toughest greases and sticky messes encountered during the day. Formulations must effectively remove these stains, leaving clothing clean and fresh.

 

Other performance claims:

Hypoallergenic ingredients
Many consumers have sensitive skin and experience allergic reactions to certain ingredients, therefore, finding a detergent that suits their needs can be challenging. Formulations should address these concerns by using allergy-friendly ingredients to alleviate potential reactions for buyers.
Natural and biodegradable ingredients 
With increasing consumer eco-consciousness, the demand for plant-based and biodegradable products is on the rise. Formulations must align with these trends in consumer preferences to remain competitive in the market.
Not tested on animals 
Consumers highly value cruelty-free labels. Formulations should guarantee that no harm or killing of animals occurs during any part of the manufacturing process.

 

At Itaconix, we work closely with brand managers in the laundry detergent sector, assisting in formulation and crafting claims that clearly convey performance and essential characteristics.

WHAT CLAIMS DO YOU NEED TO ACHIEVE?

Let’s discuss how our next-generation plant-based technology can enhance performance, deliver cost-effective results, and drive success with new and existing customers. We understand the competition and pressures of product development in today’s market. We can outline what our ingredients do and guide you to creating a fully formulated solution that aligns with your desired claims.

How can Itaconix products help you achieve next generation claims?

Itaconix DSP 2K offers several advantages such as

  • Excellent calcium chelation in powder and liquid detergents and cleaners, water softening in alkaline detergents and cleaners
  • Improved stain removal, anti-encrustation, and anti-redeposition in fabric detergents
  • Multi-functional chelation, dispersion, scale inhibitor, and anti-redeposition
  • Approved for Safer Choice
  • Biodegradable
  • 100% plant-based
background image

Questions?

Ask Itaconix

Related Articles

Beauty What Are the Leading Skin Lotion Claims?
Jul 26, 2024 2 min read
Formula Formula: Long Lasting Roll-On Deodorant
Jun 30, 2024 1 min read
Hygiene What Are the Leading Deodorant Claims?
Aug 9, 2024 2 min read

Subscribe via Email

Subscribe to our blog to get insights sent directly to your inbox.

Itaconix Logo

Get insights sent directly to your inbox.

Connect with us:

  • Linkedin
  • X
  • Instagram
  • Solutions
  • Products
  • About
  • Investors
  • News & Events
  • Contact
  • Privacy Policy
©2025 Itaconix. All rights reserved.