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  • Cleaning

What Are the Leading Pet Care Stain and Odor Removal Claims?

August 02, 2024 2 min read

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The pet care market is highly competitive, and consumers are increasingly selective about their purchases, prioritizing their pet’s health and safety. As a result, strong product claims are essential.

Explore what other brands are claiming about their pet care stain and odor removal solutions to promote their products in this competitive market:

Top performance claims:

Immediately eliminates odors at the source
Consumers seek pet care products that immediately eliminate odors, tackling lingering smells effectively. Formulations must neutralize odors at their source, assuring pet owners that their homes and personal items are fresh.
Long lasting freshness 
Consumers look for pet care products that guarantee long-lasting freshness, preventing any unwanted odors from emerging.  Formulations should reassure consumers that their belongings will remain fresh, eliminating any potential for embarrassing situations. 
Clear, odorless, and non-staining
When purchasing pet care products, consumers seek solutions that are clear, odorless, and non-staining, guaranteeing that scents and spots remain undetectable. Formulations should assure buyers that both pets and humans can enjoy comfort in their homes when this product is used. 
Tough on set stains 
When buying products for pet stains, consumers seek solutions that effectively remove set stains with ease. As pet owners see a lot of accidents, formulations need to alleviate this burden for buyers by effectively tackling even the toughest stains.
Triple action formula destroys airborne, fabric, & hard surface odor
Consumers are attracted to pet cleaning products that can be used in multiple scenarios. Therefore, to make the product appeal to buyers, formulations should destroy odors within the air, on fabric, and on hard surfaces. 

 

Other performance claims:

Natural bio-enzymic formula
As the number of environmentally conscious consumers grows, pet care products must meet this demand by being bio-based and sustainable.
Non-toxic formula people and pet safe
Pets are part of the family too, so the products used to clean up after them must be safe. Consumers should feel confident cleaning up without fearing the health of their pets or themselves.

 

Itaconix works closely with brand managers within the pet care market, helping them with formulation and developing claims that effectively communicate performance and other advantages.

WHAT CLAIMS DO YOU NEED TO ACHIEVE?

Let’s discuss how our next-generation plant-based technology can enhance performance, deliver cost-effective results, and drive success with new customers. We understand the competition and pressures of product development in today's market. We can outline what our ingredients do and guide you to creating a fully formulated solution that aligns with your desired claims.

How can Itaconix products help you achieve next generation claims?

Itaconix ONZ 405 offers several advantages such as

  • Neutralize odors – fast & permanent
  • Effective on odors related to urine, hydrogen sulfide, mercaptans, ammonia and body odor
  • Easy to use in liquid formulations
  • Plant-based
  • Biodegradable
  • Stable from pH 1 – 12
  • Dries to crystal; no oily residues or need for embrittling agents
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Questions?

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