Most cleaning products just mask odor.
From cloying fragrances to weak formulations that only temporarily fix the smell, most products offer subpar solutions while failing to tackle the core problem—malodor molecules.
Don’t Mask. Neutralize.
Zinc is a natural, powerful solution to odor issues. By binding to odor-causing molecules such as sulfides, ammonias, and more, zinc eliminates odor at the source.
Zinc also happens to work extremely well with polyitaconates, boosting their ability not only as an odor neutralizer but also as a cleaner. Zinc polyitaconate (ZPI) is a trusted ingredient in major odor solutions, and offers a superior, cost-effective alternative to many traditional cleaning and hygiene ingredients.
Stink-Free, Mess-Free
When formulating an odor neutralizing product, you want it to clean up the entire mess without creating any new problems in the process. One issue with many odor neutralizers on the market is the use of zinc ricinoleate. Ricinoleic acid is a fatty acid which can leave oily residues and stain fabrics like clothing and carpets.
Zinc and polyitaconic acid work together to tackle both these issues. ZPI binds to the offending smells and breaks them down, while also lifting and removing stains. It then dries to crystal, allowing for an easy clean-up without leaving residues.
Laundry: Wash or Refresh? 
Laundry products need a boost? ZPI has a proven track record of handling the toughest laundry jobs, from sportswear to heavy duty work gear.
Most of the time, clothes don’t need a deep clean after one wear—they just need a refresh to remove wrinkles and mild odors. Itaconix ZPI ingredients can be formulated into a variety of refresher formats, from dryer sheets to sprays, to give gently worn clothes a quick boost and extend their wear time for another day.
Eliminate Odors — and Additives
Polyitaconates don’t only play nicely with zinc. They are also highly effective as scale inhibitors and counteract the effects of hard water in laundry machines. Additionally (or, not additionally), they can be formulated without additives such as solubilizers, chelators, and surfactants. Excellent performance + less ingredients = lower cost to formulate cutting-edge products.
Better, Safer Clean
Polyitaconates are entirely plant-based polymers—they biodegrade and return safely to nature after use. Because of their low toxicity, formulators can create better, more cost-effective products that also meet market demands for safe, sustainable everyday essentials.
If you want to eliminate odors, formulate powerful solutions, and manage costs along the way, ZPI is your ingredient of choice.
