Itaconix logo
  • For Nature with Nature

    We create products that enable companies to stand out in the market. Explore our range of high-performance plant-based formulations, and discover solutions that meet your specific needs.

    View our Solutions

    Need Help?
    • Talk to Us
    • Resources
    • Applications
      • Cleaning
      • Hygiene
      • Beauty
      • Asterix® Building Blocks
    • Goals
      • Exceptional Performance
      • Cost-Efficiency
      • Safer Products
      • Sustainability
    Have questions about our solutions?

    Schedule a call with our team to discuss ingredient and formulation options for your products.

    Ask Itaconix
  • Performance Ingredients

    Itaconix produces key ingredients for new generations of safer consumer products with superior performance and sustainability.

    View all Products

    Need Help?
    • Talk to Us
    • Resources
    • Key Attributes
      • Scale Inhibition
      • Dispersion
      • Chelation
      • Odor Neutralization
      • Foam Enhancement
      • Film Former
    • Cleaning
      • Itaconix® DSP 2K®
      • Itaconix® TSI® 422
      • Itaconix® TSI® 322
      • Itaconix® ONZ™ 075
      • Itaconix® ONZ™ 100
      • Itaconix® ONZ™ 105
      • Itaconix® ONZ™ 400
      • Itaconix® ONZ™ 405
      • Itaconix® SF 505
    • Beauty
      • VELASOFT® NE 100
    • Hygiene
      • VELAFRESH® ZP20
      • VELAFRESH® ZP30
      • VELAFRESH® ZP75
      • VELAFRESH® ZP95
    • Resources
      • Technical Data Sheets
      • Safety Data Sheets
    Need specific technical information to formulate your product?
    Ask Itaconix
  • Plant-Based Innovation

    Using our proprietary plant-based technology, Itaconix develops uniquely functional ingredients that are safer for people and the planet.

    Learn more about us

    Need Help?
    • Talk to Us
    • Resources
    • About
      • At a Glance
      • For Nature with Nature
      • Our Technology Platform
      • Leadership
      • Careers
    Join our team

     

     

    Explore Careers
  • Enabling the Low Carbon Economy

    We are building a large, profitable specialty ingredient company with safer products for the low carbon economy. Our growth rate has just begun to tap the potential of the addressable market.

    Learn more

    Need Help?
    • Talk to Us
    • Resources
    • Investors
      • At a Glance
      • Share Information
      • Corporate Governance / AIM Rule 26
    Itaconix: Potential & Progress

    female scientist using a microscope

    Itaconix has entered a new era of development toward our long-term goal of becoming a large, highly profitable, capital-efficient specialty-ingredient company.

     

    Annual Report
  • Stay in the Know

    Discover latest Itaconix news and events.

    Need Help?
    • Talk to Us
    • Resources
    • News & Events
      • Insights and Articles
      • News
      • Events
    Insights

    Subscribe for updates and get insights sent directly to your inbox.

     

    Subscribe
  • 1.603.775.4400
  • Ask Itaconix

Find what you're looking for

  • Solutions
    • Applications
      • Cleaning
      • Hygiene
      • Beauty
      • Asterix® Building Blocks
    • Goals
      • Exceptional Performance
      • Cost-Efficiency
      • Safer Products
      • Sustainability
  • Products
    • Key Attributes
      • Scale Inhibition
      • Dispersion
      • Chelation
      • Odor Neutralization
      • Foam Enhancement
      • Film Former
    • Cleaning
      • Itaconix® DSP 2K®
      • Itaconix® TSI® 422
      • Itaconix® TSI® 322
      • Itaconix® ONZ™ 075
      • Itaconix® ONZ™ 100
      • Itaconix® ONZ™ 105
      • Itaconix® ONZ™ 400
      • Itaconix® ONZ™ 405
      • Itaconix® SF 505
    • Beauty
      • VELASOFT® NE 100
    • Hygiene
      • VELAFRESH® ZP20
      • VELAFRESH® ZP30
      • VELAFRESH® ZP75
      • VELAFRESH® ZP95
    • Resources
      • Technical Data Sheets
      • Safety Data Sheets
  • About
    • About
      • At a Glance
      • For Nature with Nature
      • Our Technology Platform
      • Leadership
      • Careers
  • Investors
    • Investors
      • At a Glance
      • Share Information
      • Corporate Governance / AIM Rule 26
  • News & Events
    • News & Events
      • Insights and Articles
      • News
      • Events
Need Help?
  • Talk to Us
  • Resources
  • Search
  • 1.603.775.4400
  • Ask Itaconix

Insights and Articles

    • Investor News
    • RNS
    • News
    • Cleaning
    • Formula
    • Beauty
    • Investor Video
    • Sustainability
    • Hygiene
    • Dishwash
    • Fabric
    • Hair
    • Trading Update
    • Financial Highlights
    • Pet
    • Deodorant
    • Performance
    • Skin
    • Annual Report
    • Cost-effectiveness
    • Events
    • Reports and Documents
    • Safety
    • Bathroom
    • Institutional Industrial
    • Solutions
    • Surfaces
    • Plant-Based
Subscribe
  • Investor Video

5 Things Everyone Should Know About Itaconix

April 01, 2022 9:50 min watch

Share this article

 

 

Driving Sustainable Growth: Itaconix CEO John Shaw Charts Path to Market Expansion and Innovation

Itaconix CEO John Shaw discusses the investment potential of Itaconix, a company dedicated to decarbonizing household and personal care products with Jo Price and looks ahead to plans for expansion into other geographies and product categories

Replicating Success: Strategy and Expansion Plans

The interview delves into Itaconix's success in penetrating the dishwasher detergent market in North America, achieving a compound annual growth rate of 40% and gaining momentum in Europe. Shaw emphasizes Itaconix's disciplined approach to replicating success in new markets, focusing on bringing next-generation formulations with decisive advantages to brands. He outlines plans to enter the hygiene segment, leveraging their technology for odor neutralization and super absorption.

“Look at the formula we have for success in automatic dish detergents, we think we can replicate that. And we're very good at replicating that model because we're very disciplined and very focused of bringing next-generation formulations that give decisive advantages to the brands that use us.”

John Shaw

Shaw also addresses challenges in scaling production, expressing confidence in Itaconix's mature production process and the potential of itaconic acid fermentation. He envisions integrated plants in North America and Europe driving significant revenue growth. Regarding Itaconix's future, Shaw aims for substantial growth, targeting a revenue range of $50 to $100 million in the near term with potential for further expansion in the long run.

The interview concludes with Shaw expressing gratitude and the invitation for further information from Itaconix's investor relations section on their website.

background image

More Insights and Articles 

View

Related Articles

Investor News Itaconix signs agreement with Nouryon for Itaconix’s bio-based polymers for the detergents industry
Jan 15, 2019 2 min read
Investor News Itaconix plc (“Itaconix”) Q1 2018 Trading Update
Apr 16, 2018 2 min read
Investor News Itaconix and AkzoNobel move from the technical evaluation phase to defining a joint marketing effort for Itaconix bio-based chelates
May 18, 2018 1 min read

Subscribe via Email

Subscribe to our blog to get insights sent directly to your inbox.

Itaconix Logo

Get insights sent directly to your inbox.

Connect with us:

  • Linkedin
  • X
  • Instagram
  • Solutions
  • Products
  • About
  • Investors
  • News & Events
  • Contact
  • Privacy Policy
©2025 Itaconix. All rights reserved.