--- title: 5 Things Everyone Should Know About Itaconix description: Interview with Itaconix CEO John Shaw about sustainability within household and personal care products, and Itaconix's opportunities for growth. image: https://8820271.fs1.hubspotusercontent-na1.net/hubfs/8820271/itaconix-leading-the-boom-blog.png --- ### Find what you're looking for Search - [ Applications ](https://itaconix.com/applications) - [ Categories ](https://itaconix.com/applications) - [ Dish Detergent ](https://itaconix.com/applications/dish-detergent) - [ Fabric Care ](https://itaconix.com/applications/fabric-care) - [ Household ](https://itaconix.com/applications/household) - [ Pet ](https://itaconix.com/applications/pet) - [ Beauty ](https://itaconix.com/applications/beauty) - [ Hygiene ](https://itaconix.com/applications/hygiene) - [ Claims ](https://itaconix.com/claims) - [ Safety ](https://itaconix.com/claims/safety) - [ Performance ](https://itaconix.com/claims/performance) - [ Affordability ](https://itaconix.com/claims/affordability) - [ Sustainability ](https://itaconix.com/claims/sustainability) - [ Products ](https://itaconix.com/products) - Key Attributes - [ Scale Inhibition ](https://itaconix.com/products?function=%22Scale+Inhibition%22) - [ Dispersion ](https://itaconix.com/products?function=%22Dispersion%22) - [ Chelation ](https://itaconix.com/products?function=%22Chelation%22) - [ Odor Neutralization ](https://itaconix.com/products?function=%22Odor+Neutralization%22) - [ Foam Enhancement ](https://itaconix.com/products?function=%22Foam+Enhancement%22) - [ Film Former ](https://itaconix.com/products?function=%22Film+Former%22) - Cleaning - [ Itaconix® DSP 2K® ](https://itaconix.com/products/itaconix-dsp-2k) - [ Itaconix® TSI® 322 ](https://itaconix.com/products/itaconix-tsi-322) - [ Itaconix® TSI® 422 ](https://itaconix.com/products/itaconix-tsi-422) - [ Itaconix® ONZ™ 100 ](https://itaconix.com/products/itaconix-onz-100) - [ Itaconix® ONZ™ 105 ](https://itaconix.com/products/itaconix-onz-105) - [ Itaconix® ONZ™ 400 ](https://itaconix.com/products/itaconix-onz-400) - [ Itaconix® ONZ™ 405 ](https://itaconix.com/products/itaconix-onz-405) - [ Itaconix® SF 505 ](https://itaconix.com/products/itaconix-sf-505) - Beauty - [ VELASOFT® NE 100 ](https://itaconix.com/products/velasoft-ne-100) - Hygiene - [ VELAFRESH® ZP20 ](https://itaconix.com/products/velafresh-zp-20) - [ VELAFRESH® ZP30 ](https://itaconix.com/products/velafresh-zp-30) - [ VELAFRESH® ZP75 ](https://itaconix.com/products/velafresh-zp75) - [ VELAFRESH® ZP95 ](https://itaconix.com/products/velafresh-zp95) - Resources - [ Technical Data Sheets ](https://itaconix.com/resources?type=%22TDS%22) - [ Safety Data Sheets ](https://itaconix.com/resources?type=%22SDS%22) - [ Formulas ](https://itaconix.com/formulas) - About - About - [ History ](https://itaconix.com/about) - [ Tech Platform ](https://itaconix.com/about/technology-platform) - [ Leadership ](https://itaconix.com/leadership) - [ News & Events ](https://itaconix.com/blog) - Investors - Investors - [ At a Glance ](https://itaconix.com/investors) - [ Regulatory Announcements ](https://itaconix.com/investors/regulatory-announcements) - [ Reports & Results ](https://itaconix.com/investors/results-and-reports) - [ Share Information ](https://itaconix.com/investors/share-information) - [ Corporate Governance / AIM Rule 26 ](https://itaconix.com/investors/corporate-governance) - [ Corporate Contacts ](https://itaconix.com/investors/corporate-contacts) ##### Need Help? - [Talk to Us](https://itaconix.com/talk-to-us) - [Resources](https://itaconix.com/resources) - [ Search ](https://itaconix.com/blog/5-things-every-investor-should-know-about-itaconix#search-modal) - [ 1.603.775.4400 ](tel:1-603-775-4400) - [ Ask Itaconix ](https://itaconix.com/ask-itaconix) # [ Insights and Articles ](https://itaconix.com/blog) - Browse Topics More - [Investor News](https://itaconix.com/blog/tag/investor-news) - [RNS](https://itaconix.com/blog/tag/rns) - [News](https://itaconix.com/blog/tag/news) - [Cleaning](https://itaconix.com/blog/tag/cleaning) - [Formula](https://itaconix.com/blog/tag/formula) - [Sustainability](https://itaconix.com/blog/tag/sustainability) - [Beauty](https://itaconix.com/blog/tag/beauty) - [Performance](https://itaconix.com/blog/tag/performance) - [Fabric](https://itaconix.com/blog/tag/fabric) - [Hygiene](https://itaconix.com/blog/tag/hygiene) - [Dishwash](https://itaconix.com/blog/tag/dishwash) - [Investor Video](https://itaconix.com/blog/tag/investor-video) - [Cost-effectiveness](https://itaconix.com/blog/tag/cost-effectiveness) - [Plant-Based](https://itaconix.com/blog/tag/plant-based) - [Safety](https://itaconix.com/blog/tag/safety) - [Hair](https://itaconix.com/blog/tag/hair) - [Events](https://itaconix.com/blog/tag/events) - [Pet](https://itaconix.com/blog/tag/pet) - [Trading Update](https://itaconix.com/blog/tag/trading-update) - [Financial Highlights](https://itaconix.com/blog/tag/financial-highlights) - [Bathroom](https://itaconix.com/blog/tag/bathroom) - [Deodorant](https://itaconix.com/blog/tag/deodorant) - [Skin](https://itaconix.com/blog/tag/skin) - [Annual Report](https://itaconix.com/blog/tag/annual-report) - [Institutional Industrial](https://itaconix.com/blog/tag/institutional-industrial) - [Reports and Documents](https://itaconix.com/blog/tag/reports-and-documents) - [Solutions](https://itaconix.com/blog/tag/solutions) - [Surfaces](https://itaconix.com/blog/tag/surfaces) [Subscribe](https://itaconix.com/blog/5-things-every-investor-should-know-about-itaconix#blog-subscribe-form)     ## Driving Sustainable Growth: Itaconix CEO John Shaw Charts Path to Market Expansion and Innovation Itaconix CEO John Shaw discusses the investment potential of Itaconix, a company dedicated to decarbonizing household and personal care products with Jo Price and looks ahead to plans for expansion into other geographies and product categories ### Replicating Success: Strategy and Expansion Plans The interview delves into Itaconix's success in penetrating the dishwasher detergent market in North America, achieving a compound annual growth rate of 40% and gaining momentum in Europe. Shaw emphasizes Itaconix's disciplined approach to replicating success in new markets, focusing on bringing next-generation formulations with decisive advantages to brands. He outlines plans to enter the hygiene segment, leveraging their technology for odor neutralization and super absorption. > *“Look at the formula we have for success in automatic dish detergents, we think we can replicate that. And we're very good at replicating that model because we're very disciplined and very focused of bringing next-generation formulations that give decisive advantages to the brands that use us.”* > > John Shaw Shaw also addresses challenges in scaling production, expressing confidence in Itaconix's mature production process and the potential of itaconic acid fermentation. He envisions integrated plants in North America and Europe driving significant revenue growth. Regarding Itaconix's future, Shaw aims for substantial growth, targeting a revenue range of $50 to $100 million in the near term with potential for further expansion in the long run. The interview concludes with Shaw expressing gratitude and the invitation for further information from Itaconix's investor relations section on their website. ![background image](https://8820271.fs1.hubspotusercontent-na1.net/hubfs/8820271/assets/images/backgrounds/glow-cta-bar.svg) ### More Insights and Articles  [View](https://itaconix.com/blog) ## Related Articles [Investor News Itaconix signs agreement with Nouryon for Itaconix’s bio-based polymers for the detergents industry Jan 15, 2019 2 min read ![](https://8820271.fs1.hubspotusercontent-na1.net/hub/8820271/hubfs/itaconix-signs-agreement-with-nouryon-for-itaconixs-bio-based-polymers-blog.png?width=450&height=250&name=itaconix-signs-agreement-with-nouryon-for-itaconixs-bio-based-polymers-blog.png) ](https://itaconix.com/blog/itaconix-nouryon-chelates-announcement-for-january-15-2019-final-for-release) [Investor News Itaconix plc (“Itaconix”) Q1 2018 Trading Update Apr 16, 2018 2 min read ![](https://8820271.fs1.hubspotusercontent-na1.net/hub/8820271/hubfs/itaconix-plc-Q1-2018-trading-update.png?width=450&height=250&name=itaconix-plc-Q1-2018-trading-update.png) ](https://itaconix.com/blog/itaconix-plc-itaconix-q1-2018-trading-update) [Investor News Itaconix and AkzoNobel move from the technical evaluation phase to defining a joint marketing effort for Itaconix bio-based chelates May 18, 2018 1 min read ![](https://8820271.fs1.hubspotusercontent-na1.net/hub/8820271/hubfs/Itaconix-and-AkzoNobel-move-from-the-technical-evaluation-phase-to-defining-a-joint-marketing-effort-for-Itaconix-bio-based-chelates.png?width=450&height=250&name=Itaconix-and-AkzoNobel-move-from-the-technical-evaluation-phase-to-defining-a-joint-marketing-effort-for-Itaconix-bio-based-chelates.png) ](https://itaconix.com/blog/180516-itx_akzo_chelates-release-final) ## Subscribe via Email Subscribe to our blog to get insights sent directly to your inbox. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Sample Blog Author", "url" : "https://itaconix.com/blog/author/sample-blog-author" }, "dateModified" : "2024-06-10T16:54:58.135Z", "datePublished" : "2022-04-01T15:43:00.000Z", "headline" : "5 Things Everyone Should Know About Itaconix", "image" : [ "https://8820271.fs1.hubspotusercontent-na1.net/hubfs/8820271/itaconix-leading-the-boom-blog.png" ], "mainEntityOfPage" : { "@id" : "https://itaconix.com/blog/5-things-every-investor-should-know-about-itaconix", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://8820271.fs1.hubspotusercontent-na1.net/hubfs/8820271/assets/images/logos/logo-full-color.png" }, "name" : "Itaconix" } } ```