--- title: "Capital Markets Day: Decarbonising Everyday Products" description: Watch Itaconix CEO John Shaw and his team explain why everyday objects must be decarbonised – and how Itaconix has turned this planetary necessity into a business model for detergents, beauty brands, hygiene products and more. image: https://8820271.fs1.hubspotusercontent-na1.net/hubfs/8820271/capital-market-day-decarbonizing-blog.png --- ### Find what you're looking for Search - [ Applications ](https://itaconix.com/applications) - [ Categories ](https://itaconix.com/applications) - [ Dish Detergent ](https://itaconix.com/applications/dish-detergent) - [ Fabric Care ](https://itaconix.com/applications/fabric-care) - [ Household ](https://itaconix.com/applications/household) - [ Pet ](https://itaconix.com/applications/pet) - [ Beauty ](https://itaconix.com/applications/beauty) - [ Hygiene ](https://itaconix.com/applications/hygiene) - [ Claims ](https://itaconix.com/claims) - [ Safety ](https://itaconix.com/claims/safety) - [ Performance ](https://itaconix.com/claims/performance) - [ Affordability ](https://itaconix.com/claims/affordability) - [ Sustainability ](https://itaconix.com/claims/sustainability) - [ Products ](https://itaconix.com/products) - Key Attributes - [ Scale Inhibition ](https://itaconix.com/products?function=%22Scale+Inhibition%22) - [ Dispersion ](https://itaconix.com/products?function=%22Dispersion%22) - [ Chelation ](https://itaconix.com/products?function=%22Chelation%22) - [ Odor Neutralization ](https://itaconix.com/products?function=%22Odor+Neutralization%22) - [ Foam Enhancement ](https://itaconix.com/products?function=%22Foam+Enhancement%22) - [ Film Former ](https://itaconix.com/products?function=%22Film+Former%22) - Cleaning - [ Itaconix® DSP 2K® ](https://itaconix.com/products/itaconix-dsp-2k) - [ Itaconix® TSI® 322 ](https://itaconix.com/products/itaconix-tsi-322) - [ Itaconix® TSI® 422 ](https://itaconix.com/products/itaconix-tsi-422) - [ Itaconix® ONZ™ 100 ](https://itaconix.com/products/itaconix-onz-100) - [ Itaconix® ONZ™ 105 ](https://itaconix.com/products/itaconix-onz-105) - [ Itaconix® ONZ™ 400 ](https://itaconix.com/products/itaconix-onz-400) - [ Itaconix® ONZ™ 405 ](https://itaconix.com/products/itaconix-onz-405) - [ Itaconix® SF 505 ](https://itaconix.com/products/itaconix-sf-505) - Beauty - [ VELASOFT® NE 100 ](https://itaconix.com/products/velasoft-ne-100) - Hygiene - [ VELAFRESH® ZP20 ](https://itaconix.com/products/velafresh-zp-20) - [ VELAFRESH® ZP30 ](https://itaconix.com/products/velafresh-zp-30) - [ VELAFRESH® ZP75 ](https://itaconix.com/products/velafresh-zp75) - [ VELAFRESH® ZP95 ](https://itaconix.com/products/velafresh-zp95) - Resources - [ Technical Data Sheets ](https://itaconix.com/resources?type=%22TDS%22) - [ Safety Data Sheets ](https://itaconix.com/resources?type=%22SDS%22) - [ Formulas ](https://itaconix.com/formulas) - About - About - [ History ](https://itaconix.com/about) - [ Tech Platform ](https://itaconix.com/about/technology-platform) - [ Leadership ](https://itaconix.com/leadership) - [ News & Events ](https://itaconix.com/blog) - Investors - Investors - [ At a Glance ](https://itaconix.com/investors) - [ Regulatory Announcements ](https://itaconix.com/investors/regulatory-announcements) - [ Reports & Results ](https://itaconix.com/investors/results-and-reports) - [ Share Information ](https://itaconix.com/investors/share-information) - [ Corporate Governance / AIM Rule 26 ](https://itaconix.com/investors/corporate-governance) - [ Corporate Contacts ](https://itaconix.com/investors/corporate-contacts) ##### Need Help? - [Talk to Us](https://itaconix.com/talk-to-us) - [Resources](https://itaconix.com/resources) - [ Search ](https://itaconix.com/blog/decarbonising-everyday-products#search-modal) - [ 1.603.775.4400 ](tel:1-603-775-4400) - [ Ask Itaconix ](https://itaconix.com/ask-itaconix) # [ Insights and Articles ](https://itaconix.com/blog) - Browse Topics More - [Investor News](https://itaconix.com/blog/tag/investor-news) - [RNS](https://itaconix.com/blog/tag/rns) - [News](https://itaconix.com/blog/tag/news) - [Cleaning](https://itaconix.com/blog/tag/cleaning) - [Formula](https://itaconix.com/blog/tag/formula) - [Sustainability](https://itaconix.com/blog/tag/sustainability) - [Beauty](https://itaconix.com/blog/tag/beauty) - [Performance](https://itaconix.com/blog/tag/performance) - [Fabric](https://itaconix.com/blog/tag/fabric) - [Hygiene](https://itaconix.com/blog/tag/hygiene) - [Dishwash](https://itaconix.com/blog/tag/dishwash) - [Investor Video](https://itaconix.com/blog/tag/investor-video) - [Cost-effectiveness](https://itaconix.com/blog/tag/cost-effectiveness) - [Plant-Based](https://itaconix.com/blog/tag/plant-based) - [Safety](https://itaconix.com/blog/tag/safety) - [Hair](https://itaconix.com/blog/tag/hair) - [Events](https://itaconix.com/blog/tag/events) - [Pet](https://itaconix.com/blog/tag/pet) - [Trading Update](https://itaconix.com/blog/tag/trading-update) - [Financial Highlights](https://itaconix.com/blog/tag/financial-highlights) - [Bathroom](https://itaconix.com/blog/tag/bathroom) - [Deodorant](https://itaconix.com/blog/tag/deodorant) - [Skin](https://itaconix.com/blog/tag/skin) - [Annual Report](https://itaconix.com/blog/tag/annual-report) - [Institutional Industrial](https://itaconix.com/blog/tag/institutional-industrial) - [Reports and Documents](https://itaconix.com/blog/tag/reports-and-documents) - [Solutions](https://itaconix.com/blog/tag/solutions) - [Surfaces](https://itaconix.com/blog/tag/surfaces) [Subscribe](https://itaconix.com/blog/decarbonising-everyday-products#blog-subscribe-form)     Watch this video to learn more about Itaconix, a company specializing in developing sustainable plant-based chemicals. Company executives discuss Itaconix's innovative approach to polymer chemistry and its potential for disrupting traditional markets. Our commitment to safety, sustainability, and performance is evident in its development process, revenue model, and growth strategy. With a focus on addressing unmet needs in cleaning, beauty, and hygiene products, Itaconix aims to expand its product portfolio, positioning itself as a leader in the global market for environmentally friendly ingredients.  ## Carbon Cycle Introduction **William Schlesinger, President (Emeritus), Cary Institute of Ecosystem Studies** Dr. William Schlesinger discusses the global carbon cycle, emphasizing how human activities have disrupted it by extracting fossil fuels at a much faster rate than they are being naturally replenished. This disruption leads to increased carbon dioxide levels in the atmosphere, contributing to global warming and climate change. He explains carbon sequestration, the process of removing carbon dioxide from the atmosphere and storing it in various forms. He highlights the importance of everyday products, such as wooden items, in sequestering carbon when derived from plant materials and disposed of properly.   ## Investment Case for Plant-Based Ingredients **John Shaw and Vivian Parry** John Shaw, Chief Executive Officer at Itaconix, discusses the investment case for Itaconix with Vivian Parry, emphasizing the company's focus on developing plant-based ingredients that are safer, more environmentally friendly, and perform better than traditional alternatives. He highlights the company's established technology platform, product pipeline, and market potential. Despite potential disruptions like the COVID-19 pandemic, Shaw remains optimistic about Itaconix's future growth and market opportunities. ## Itaconic Polymer Potential **Graham Swift** Chemist Graham Swift discusses the potential of Itaconic polymers as sustainable alternatives to traditional acrylic polymers. He highlights their versatility and environmental benefits, emphasizing Itaconix's position to develop new products with sustainability and performance in mind. ## How Itaconic Polymers Are Created **Yvon Durant, CTO** Dr. Yvon Durant, Chief Technology Officer at Itaconix, explains the process of creating Itaconic polymers. He discusses the challenges involved in polymerizing Itaconic acid and the innovative techniques developed by Itaconix to overcome these challenges. Durant emphasizes the company's commitment to safety, sustainability, and performance in product development. ## Itaconix Business Model **Laura Denner, CFO** Laura Denner, Chief Financial Officer at Itaconix, discusses the company's revenue model. She highlights the steady growth in recurring revenues from existing products, organic growth from expanding market presence, and pipeline conversion from new projects with customers. Denner emphasizes the company's low capital expenditure and strong revenue generation potential. ## Itaconix Opportunity **John Shaw and Vivian Parry** John Shaw and Vivian Parry discuss Itaconix's growth opportunities and strategic focus. They emphasize the company's success in the cleaning, beauty, and hygiene markets and its plans to expand into new product categories. Shaw highlights the importance of identifying unmet needs and delivering innovative solutions to drive market success. ## Itaconix Testimonial **Gregory von Buskirk** Gregory von Buskirk, a formulation chemist and customer of Itaconix, shares his positive experience with the company's products. He praises Itaconix's performance and innovation in developing plant-based chemicals for cleaning products. Von Buskirk highlights Itaconix as a go-to company for formulating environmentally friendly and effective cleaning products. ## ITX business potential **John Shaw and Vivian Parry** John Shaw and Vivian Parry conclude the video by discussing Itaconix's future potential. They envision the company expanding its product portfolio, establishing biorefinery facilities, and becoming a major player in the global market for plant-based chemicals. Shaw emphasizes the company's commitment to sustainability, innovation, and profitability in driving future growth. ![background image](https://8820271.fs1.hubspotusercontent-na1.net/hubfs/8820271/assets/images/backgrounds/glow-cta-bar.svg) ### Learn more about our solutions. [Explore](https://itaconix-com.sandbox.hs-sites.com/solutions) ## Related Articles [Investor News Itaconix and AkzoNobel move from the technical evaluation phase to defining a joint marketing effort for Itaconix bio-based chelates May 18, 2018 1 min read ![](https://8820271.fs1.hubspotusercontent-na1.net/hub/8820271/hubfs/Itaconix-and-AkzoNobel-move-from-the-technical-evaluation-phase-to-defining-a-joint-marketing-effort-for-Itaconix-bio-based-chelates.png?width=450&height=250&name=Itaconix-and-AkzoNobel-move-from-the-technical-evaluation-phase-to-defining-a-joint-marketing-effort-for-Itaconix-bio-based-chelates.png) ](https://itaconix.com/blog/180516-itx_akzo_chelates-release-final) [Investor News Itaconix signs agreement with Nouryon for Itaconix’s bio-based polymers for the detergents industry Jan 15, 2019 2 min read ![](https://8820271.fs1.hubspotusercontent-na1.net/hub/8820271/hubfs/itaconix-signs-agreement-with-nouryon-for-itaconixs-bio-based-polymers-blog.png?width=450&height=250&name=itaconix-signs-agreement-with-nouryon-for-itaconixs-bio-based-polymers-blog.png) ](https://itaconix.com/blog/itaconix-nouryon-chelates-announcement-for-january-15-2019-final-for-release) [Investor Video 5 Things Everyone Should Know About Itaconix Apr 1, 2022 9:50 min watch ![](https://8820271.fs1.hubspotusercontent-na1.net/hub/8820271/hubfs/itaconix-leading-the-boom-blog.png?width=450&height=250&name=itaconix-leading-the-boom-blog.png) ](https://itaconix.com/blog/5-things-every-investor-should-know-about-itaconix) ## Subscribe via Email Subscribe to our blog to get insights sent directly to your inbox. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Bill McClure", "url" : "https://itaconix.com/blog/author/billmc" }, "dateModified" : "2024-07-02T19:57:51.691Z", "datePublished" : "2022-12-18T21:00:00.000Z", "headline" : "Capital Markets Day: Decarbonising Everyday Products", "image" : [ "https://8820271.fs1.hubspotusercontent-na1.net/hubfs/8820271/capital-market-day-decarbonizing-blog.png" ], "mainEntityOfPage" : { "@id" : "https://itaconix.com/blog/decarbonising-everyday-products", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://8820271.fs1.hubspotusercontent-na1.net/hubfs/8820271/assets/images/logos/logo-full-color.png" }, "name" : "Itaconix" } } ```